Party Plan Business Opportunities

If you always loved throwing themed birthday parties for your kids or you’ve helped several friends plan their big celebrations—whether they were Christmas parties, birthday parties or weddings—you might want to consider starting a party planning business. There are two ways you can do this: partner up with a company that throws themed parties and become a representative, or plan the parties yourself and use a network of vendors to make them happen.

Partner Up!

Unless you already happen to know a lot of musicians, décor artists and other talented people who can help you throw excellent parties for an affordable price, this is the easier way to go. Many companies have started selling their products through themed parties, including Tupperware and Lego.

Ask other party planning consultants what companies they enjoy working with. If you don’t know any party planning consultants you can find them on an online forum like You can also ask on Yahoo Answers or similar sites.

Make sure you check out any companies you’re not familiar with before you agree to represent them. It’s important that you believe in what you’re selling and equally important to be selling quality products if you want your business to grow. Purchase a test product if you’ve never used them before and if possible try to attend a couple parties thrown by the company you’re considering partnering with.

You want to learn as much as you can about the company’s compensation plan before you sign up. If you’re considering a couple different companies compare reviews from actual associates as well as the compensation plans. The best compensation plan won’t do you any good if you’re selling crappy products, but if products are otherwise equal or at least similar you want to go for the better compensation plan.

Here are some questions to ask before you sign up:

  • What is the cost to start? And what is included in that cost?
  • What are sales figures like across the country(not just top sellers)?
  • What percentage do starting consultants make from sales?
  • How does commission work for online orders?
  • What extra incentives are provided?
  • What are the sales tax requirements?
  • What is included in the training?
  • Do you receive ongoing one-on-one sales mentorship? From who?
  • How much of a support culture exists? Is there a members-only forum? Offline meetups? This community is crucial both to being successful and to enjoying your party planning business
  • Does the company allow returns? What does the return policy look like?
  • Are there any exit costs when you want to leave the company?
  • What are some of the most commonly asked questions by new representatives? (This is a great way to find out about any weird procedures the company has in place)
  • How many other party planning consultants for this company work in your area? If there are a lot of local consultants the area might already be over saturated.

Once you’ve signed up, get to know your team and who you can rely on for support. Corporate support makes all the difference in this kind of business. Figure out who you can ask questions, who can help you with different things, what packages are the most popular, etc. as quickly as you can.

Some things to remember about partnerships:

  • You can partner with multiple companies but it’s not generally ideal. The exception might be if you choose one company to pitch to adults and one to pitch for kids’ parties
  • Some companies require you to deliver all the materials yourself. This can quickly eat up all your time and profit, so try to work with companies that can deliver materials to the host’s house directly. This makes it easier to scale your business and sell to people further away
  • Many party planning companies require payment up front. Make sure you know when payment is due and that you make it clear to all customers

Do it on your own

Starting a party planning business without the direct support of one of these companies is possible, but it is much more difficult. To be successful you should focus on a specific type of party, whether it’s birthday parties, corporate parties or parties with a specific theme like Lego or science fiction.

In order to start a successful party planning business you need to either a) be crafty enough to make all the décor and themed materials yourself or b) have a talented network of people willing to help you for an affordable fee.

This is usually only a successful strategy if you’ve already worked for a party planning company or you have the resources to pour full time hours into your business for the first several months as you build yourself up. The main advantages are that you get complete control over what comes in the party packages you create and you get to keep all the profit. Still, for most people this simply isn’t a viable option.

Some things to consider about doing it on your own:

  • You will have to work a lot harder to build a reputation because you won’t be able to rely on a partner company’s reputation
  • The extra time to create decorations, loot bags and activities will add up quickly
  • You will have to deliver everything yourself
  • You won’t receive any training or corporate support

Final Thoughts

Starting a party planning business can be thrilling, but it is still hard work, just like starting any other business. Here are a few tips to get you started, with or without a partnership:

  • Try to book parties for as many friends and family members as possible in the first 2-3 weeks. This will give you the courage to keep going and allow you to appear more established when pitching new people
  • Decide in advance how much time you’ll spend on the business and during what times so it doesn’t take over your life
  • Practice your sales pitch in the mirror and with honest friends who can give you feedback. You might never be fully comfortable pitching but you should at least have a pitch memorized

Good luck with your party planning business!

About the Author Network Marketing Watch

Hi, I'm Julie. I absolutely love the network marketing industry and through experience in a handful of traditional business, franchising, network marketing and direct selling business over the past 20 years, I've decided to start Network Marketing Watch to help you find the perfect business opportunity for you.